At ROMAR, we take our international presence seriously – it’s in the name, after all! We understand the intricacies of operating across diverse markets, and we’re committed to providing practical support in the right places to meet the needs of our customers. As a result, ROMAR works closely with an extended team of sales consultants based around the world and close to our international clients’ localities.
Adrian Longley is ROMAR’s ‘man in the Middle East’ and has supported our team to establish consistent visibility and support in the region. We recently heard from Adrian, who told us about the importance of dedicating resources to meet the demand of our global client base.
“I’ve been fortunate to travel around the world throughout my career. I spent most of the first 15 years of my work life in Aberdeen and the North Sea, but in 2004 found myself packing up my bags and heading to Holland. After five fantastic years covered Mainland Europe, I made the move to the Middle East, Kuwait and then Dubai and have been here ever since.
“The experience I’ve gained throughout my time in the oil and gas industry, especially living in different places, has led me to develop a profound understanding and appreciation of different cultures. Everyone does business differently, and it’s essential to put the right resources in place to ensure you’re dealing with people appropriately.
“I’ve known ROMAR’s CEO, Malcolm, for many years. After recognising the value of having a visible and consistent representation in the Middle East, ROMAR took me on board as a local sales consultant. I liaise with key operators across the region and tap into my extensive network to source opportunities and advocate on ROMAR’s behalf.
“Operating in the Middle East is unique. We have a diverse market with an array of different cultures at the centre of it. Unlike dealing with business in the North Sea, our contractual requirements are much more complex, and relationship building is a necessity. When I don my ROMAR hat, I primarily liaise with its Head of Business Development, Craig Martin, to pursue avenues for ROMAR’s systems to be utilised.
“Operators and businesses across the region truly appreciate having someone local to deal with. It removes the hurdles of time zones, availability and shows a dedication to their market. It’s excellent that ROMAR has recognised this need and taken the steps to show its product in the best light by putting global representatives in place.
“It’s important to champion your global representatives, and ROMAR does just that! I keep in regular contact with my colleagues, and while I might not be located from their Aberdeen base, I certainly feel like part of the wider team. I look forward to supporting ROMAR for many years to come.”